Infographic: Key Factors Impacting Print Run Lengths to 2031
There is increasing demand for shorter and faster print runs across graphics, packaging, and publication printing. The key drivers responsible for this fundamental shift include the changing face of retail – especially the COVID boom in e-commerce; a renewed focus on sustainability, which will support a trend towards less waste; and supply chain efficiencies, to include the reshoring and regionalisation of print.
Smithers’ latest infographic covers the major trends driving demand for short and long print runs, as well as examining the relationship between cost per print and run-length across different print processes:
