Canon Central North Africa Appoints Four New Tier 1 Business Partners

Canon Central North Africa Appoints Four New Tier 1 Business Partners

Canon Central & North Africa (CCNA) has signed four new value business partners in key markets across the region. The company has employed its Closer to Customers strategy and is strengthening its distribution network with the addition of four new business partners in key markets.  

Docutech and Al Mactab will focus on advancing Canon’s Wide Format print solutions in Ghana and Libya respectively, while Express Automation will amplify Canon’s Professional Print services in Kenya and Digimate will boost Document Solutions and Large Format Print offerings in Morocco. 

“We help our African partners realise new efficiencies and make their own businesses more profitable,” explains Ben Gossage, the Sales and Marketing B2B for Canon Central & North Africa. “We start by combining best-in-class technology with a portfolio of services and support, giving them industry-leading products and packages to sell. Then we help our customers’ businesses, and their people, develop, with a 360° approach to their success. From consultancy to rewards and from progression opportunities to sales training, we give our partners what they need to grow – including ensuring that they and their teams have a digital mindset.” 

Inspired by Canon’s corporate philosophy, ‘kyosei’, partnership underpins everything the company does.  A cutting-edge portfolio, backed up by the company’s Dubai HQ and support from six in-country offices, sets Canon Central and North Africa apart from the competition. This is attributed to a focus on the 5 pillars of success – diversify, collaborate, expand, win, streamline – and how these can impact each partner’s business. 

“The world has turned digital, and a digital mindset is open to exploring the immense opportunities available to develop and grow. As pioneers in digital innovation, Canon is perfectly placed to guide all our partners, at every tier of our partners program, to succeed in this complex and rapidly evolving landscape. We will continue to push back the frontiers of what is possible by developing and diversifying with new solutions at every milestone – and helping our partners share those solutions to our customers,” concludes Ben.  

Chris Fernando

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