Digital Printing Businesses Find Silver Lining in Pandemic
Companies offering digital print services thrived during the pandemic, a panel of industry experts revealed at the second virtual roundtable hosted by Tarsus Group for its Gulf Print & Pack show, featuring top representatives from the commercial and wide-format printing industry in the Middle East.
Titled “Smart use of digital print technologies in the MEA region”, the virtual session is part of a series of online dialogues that Tarsus Group is organising to keep the region’s industry connected.
Four expert panelists from the region took part in the discussion, including Ayman Aly, senior marketing manager, Canon Middle East; Halim El-Khoury, business manager, large format printing, UAE & KSA, HP; Philippe Hosni, general manager, Helliozid Océ Emirates; and Shihab Zubair, regional sales manager, Epson Europe.
Overall, the panel agreed that the pandemic had resulted in significant positive changes to the printing industry, creating opportunities to adapt and be flexible. It had also encouraged customers and suppliers alike to rethink short-term over long-term priorities and ways of working. A number of key factors that had helped printing remain resilient in recent months were credited with the current high level of trust in the industry.
This included a number of market segments which have performed particularly well and proved popular with customers; digital signage, Covid applications such as in-office safety signage, vinyl printing, and entry-level consumer printing. Short-run personalised label printing was also noted as a major growth area, with an increasing move from conventional to digital printing, while hybrid too was seen as an area with potential, given its space-saving benefits. The panel also agreed that service support and maintenance is being done increasingly via software and online, while the lack of face-to-face contact with customers and working from home have driven automation technology.
Digital label and package printing – corrugated in particular – was likewise regarded as one of the most positively impacted applications, driven by the growth in e-commerce following the temporary closure of shopping malls and changing consumer habits. The panel agreed that most vendors would be looking at this as a major growth area as reversing these trends will be difficult. At the same time, the impact on the retail industry had also created opportunity, with significant effort being put into signage campaigns and in-store promotion, to entice customers back into shops.
Andy Thomas-Emans, strategic director, Gulf Print & Pack, which is scheduled to take place on December 14-16, 2021 at the Dubai World Trade Centre, said of the session: “We are delighted to see our virtual round table discussions gathering momentum, with a successful second open discussion with the commercial and wide-format printing industry in the MEA region. It’s incredibly encouraging to hear that smart digital technologies continue to flourish, since these will be vitally important as we move into the post-Covid recovery phase.”
Echoing this, Ayman Ali said: “Today, we are witnessing a shift from traditional Offsets to digital printing, and this is mainly due to growing customer demands when it comes to faster turnaround times and shorter runs. As we see increasing demand, this segment is poised to create new growth opportunities in 2021 and beyond. This discussion was an opportunity for us to discuss this growth and further examine regional market trends, as well as outlook and technology opportunities. At Canon Middle East, we continue to leverage cutting-edge digital print tools in line with customer needs.”
Thomas-Emans added: “I’d like to thank our panelists for taking part and we look forward to running the next Gulf Print & Pack hosted a discussion in the coming weeks. It’s vitally important that the industry continues to engage and exchange ideas openly while we cannot meet face to face, so any supplier or printer keen to take part in future round table sessions is encouraged to get in touch with us.”